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You have bills to pay, things to do, places to go,
people to see.
You need cash.
How do you get cash in the door?
My advice is simple:
Focus on getting products OUT the door to bring cash
IN the door.
I'd rather have an imperfect product OUT the door than
I would have a perfect product on my hard drive but 90%
finished.
And if you've been in this online sales business long, you've been
there.
Here's your action list:
1. Do a 12 product survey
You can skip this if you just can't seem to get it done.
A lot of people get stuck here.
I'd rather have a product OUT the door without a survey
than one that never gets started for LACK of a survey.
2. Write a totally rocking sales letter
Do this before you create the product. If you can't write,
search the web; find a copywriter you can afford.
There are all kinds of prices of talent there. You can afford
someone. And if you can't write at all, for $200 you'll find
someone better than you.
3. Get the product DONE.
You can do audio, screen capture video, an ebook.
Whatever.
Get it done.
4. Get it out the door.
Now, do that 10 times in 2009!
Out of 10 products one will be a really good seller. Three or
four will pay the bills. A few will be duds.
Here's what you do.
Either plan to write 300 words a day on your new product. Or
map out who you will interview to create the product.
Here's some words of advice based on experience.
The product will morph and change as you write it.
You'll write and realize this or that doesn't flow or make
sense.
It's a dynamic thing. A work in progress. Let it take
shape as you write it.
Can you devote just ONE HOUR a day to creating a new product?
If you can, and you interview a few people, then transcribe
the interviews, you'll have a new product in no time.
Want to get cash in the door?
Step one: Find wants
Step two: Write sales letter
Step three: Create product
Step four: Sell product
MY ADVICE: If you can write, write.
Do an ebook.
If you can
talk, talk. Do audio CD's or podcasts.
If you can do video,
do video. Screen capture video rocks.
If you can't write, can't talk and can't do video, go to
Elance and find someone who can!
My ADVICE is to get products OUT the door.
DOUBLE the number of products you did last year.
If you did not move one product out the door last year, you didn't FOCUS.
Because it doesn't take any longer than 6
weeks. And can be done much faster once you know what you're doing.
So this year, it's EASY to improve from last year.
If you didn't
get even one product out the door last year, then get one out
the door THIS year!
If you do not have a list; how do you build a list?
By SELLING products!
A hot product will ignite affiliates, get you traffic and
grow your list.
This is why I'm a huge advocate of creating an affiliate program
for your product. And getting traffic from affiliates.
Want cash IN the door?
Get products OUT the door?
How do I get money IN the door?"
Answer: Get products OUT the door
How do I get products OUT the door? I don't know
HOW?"
Answer: Learn how
I'm not spending any money."
Answer: Sometimes the wisest investment you make is a little
bit of knowledge.
The knowledge on how to get products OUT
the door and sell 'em.
I have TOO MANY things going to FOCUS on getting products
out the door. I need money. Must I do all these THINGS."
Answer: What else you got to FOCUS on other than getting products
out the door so you can get money IN the door?
Honestly.
That IS the only thing you need to focus on if you need money IN
the door. Get prdoucts OUT the door and promote them.
"Do I create my own product or promote affiliate products?"
Answer: You write an ezine or create an email list.
Then you send out emails.
You link to your OWN products and you link to AFFILIATE products.
So you do both.
The common denominator is having a list and sending out both content
and promotions TO that list.
All gurus DISAGREE on about everything under the sun.
They AGREE on one thing:
You should buy THEIR product.
They PROMOTE with one method: Affiliate programs and joint ventures.
Want to get cash in the door like the "gurus?"
Then go and do thou likewise.
What what people DO. Not what they SAY.
DO what they DO.
They create products and promote them via affiliate programs and joint
ventures.
So DO it.
Now, banner ads, ppc and all other forms of advertising are good also.
But affiliate programs and bread and butter.
And that's the truth.
Like it or not.
Whether "gurus" admit it or not.
Whether you believe it or not.
Don't matter.
It's the truth.
Now go and do thou likewise.
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